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CJ Olive Young Launches Personal Care 'Heba Lounge' Pop-up in HongdaeCreatrip Team
2 months ago
CJ Olive Young is hosting an experiential pop-up store called 'Heba Lounge' at the Trendpot by Olive Young in Hongdae until the 26th. The pop-up focuses on new shower care trends, emphasizing the distinction between daily hygiene showers and special self-care showers. Popular personal care brands like Labo-H, Fino, Illiyoon, and Nutserene will showcase around 40 items tailored to specific concerns like hairline and body elasticity. Visitors can experience a customized solution through various zones and receive an 'After Care Package' upon completion. Special goods and freebies are available for purchases, with exclusive offers for Olive Members. This initiative aligns with the growing trend of integrating shower routines into comprehensive beauty practices.
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