CreatripTeam

Fashion platform 29CM is hosting the 'Iguh Beauty Week', a major beauty event, aimed at expanding its beauty category as a core growth driver. From October 13th to 23rd, various premium and high-functionality beauty brands, including domestic brands like Sulwhasoo, will participate. The event will feature limited-time 'beauty boxes', significant discounts, and live broadcasts demonstrating product details. The platform's previous beauty event saw a 7-fold increase in sales compared to the previous year, proving the category's demand and growth potential. 