CreatripTeam

Zigzag, a fashion commerce platform run by KakaoStyle, is enhancing its role as a branding partner for 'brand-type shopping malls' in Korea. By investing in unique branding strategies such as collaborations with influencers and high-quality content creation, Zigzag aims to support the evolution of small-scale (Soho) shopping malls. Recent collaborations included singer Kim Yoon-a serving as a lookbook model for the mall 'Morent', resulting in significant interest and increased transactions. Zigzag plans to continue expanding its support by enhancing shopping mall branding through influencer recruitment, live streaming, and content planning, focusing on building consumer loyalty and ensuring long-term growth beyond simple sales increases.