CreatripTeam

Zigzag, a style commerce platform operated by Kakao Style, is taking on the role of 'branding partner' to help grow brand-centric online shopping malls in South Korea. This involves collaborating with influencers and investing in high-quality content creation for these evolving shopping platforms. Recently, Zigzag partnered with the shop 'Morent' and the singer Kim Yuna from the band 'Jaurim' for a lookbook campaign, leading to significant increases in customer engagement and sales. The company plans to expand these efforts by aiding in influencer recruitment, live broadcast planning, and more. Zigzag's initiatives demonstrate its commitment to enhancing brand recognition and customer connection for its partner malls.