CreatripTeam

Korea is transitioning from 'well-being', which focuses on physical comfort and material success, to 'wellness', which encompasses mental, emotional, social, and spiritual wellbeing. This shift encourages individuals to cultivate inner peace and authentic living, beyond societal norms and economic prosperity. Inspired by Korea's 1970s Saemaul Movement, which emphasized community development, the new 'wellness movement' aims to enhance personal and social growth. This change is reflected in efforts to recognize brands that support holistic well-being and genuine lifestyles. The movement prioritizes inner fulfillment over external success, seeking to redefine success in 21st-century Korea.