CreatripTeam

In Korea, the trend of 'preference consumption' among the 2030 generation is expanding to home goods, even amid economic slowdown and high inflation. Basic items like sponges and detergents are now being chosen for their design and brand appeal. This shift reflects a broader lifestyle change where personal preferences are expressed through everyday items. Notably, online transactions for these goods have increased significantly, evidenced by platforms like 29CM, which saw an 80% rise in sales in this category. Brands like Lovelry and Quasi are gaining popularity with stylish, vegan cleaning products, and collaboration with video content marketing has effectively boosted product awareness. The concept of "Cleante-rior", combining cleaning and interior design, reflects a new consumer mindset. Events like the DDP Design Fair further the exposure of such products. This movement is driven by younger single-person households, who view home goods as a means to express personal taste.