Nongshim Launches New Snack Flavor 'Mektaekang Gochujang Mayo'
Creatrip Team
a year ago
Nongshim, a leading Korean snack brand, announced the launch of 'Mektaekang Gochujang Mayo' – a new flavor of their popular snack series inspired by Korean drinking snacks (like tapas but paired with alcohol). The new product uses a base of pollock extract and roasted pollock powder, combined with Korean gochujang (a traditional spicy red pepper paste) and mayonnaise seasoning, delivering a savory and spicy flavor. The company's internal consumer surveys suggest it could surpass the previous spicy mayo flavor in popularity. Available from October 17, this product follows the success of Mektaekang's original spicy mayo flavor, which has sold 40 million packets since its release in June 2023. It promises to continue the brand's strong market presence, similar to Nongshim's other hit snack, Honey Twists.
