CreatripTeam

A recent event in Tokyo, 'Mega Cosme Land 2025', showcased the thriving popularity of K-beauty among Japanese consumers, particularly the younger MZ generation. Held at the Ariake Gym-Ex, the event saw participation from 54 brands, 51 of which were Korean. The event featured major Korean brands, drawing in over 25,000 attendees and confirming high interest with over 200,000 applicants. Designed as a strategic move by Qoo10 Japan, a major e-commerce platform, the event aimed to strengthen K-beauty’s presence offline as part of a broader growth strategy, leveraging Japan's rapidly expanding e-commerce market.