CreatripTeam

A significant event showcasing K-beauty brands occurred at the Ariake Gymnastics Arena in Tokyo, attracting over 25,000 visitors in two days. The majority of the 54 participating brands were Korean, highlighting the growing popularity of Korean beauty products among Japan's younger generation. Many visitors praised Korean products for their sophisticated design and practical benefits, with social media playing a key role in driving interest. The event, hosted by Qoo10 Japan, aimed to solidify Korean beauty's presence in Japan's rapidly growing e-commerce market.