CreatripTeam

The 'Pink Pilates Princess' (PPP) trend, originating from TikTok in late 2023, is gaining popularity, especially among Gen Z in South Korea. This trend focuses on a holistic and self-caring lifestyle, symbolized by pink activewear and now extending into lingerie. Korean lingerie brand EBLIN has introduced a 'support underwear' line that offers elegance and comfort, with sales increasing by 25% compared to the previous year. The trend emphasizes wellness, self-care, and a graceful approach to life, resonating with women who integrate these values into their routines. International brands like Lululemon and Alo have similarly embraced this trend, promoting self-expression and personal care through their marketing campaigns. This lifestyle movement is fostering increased interest in related products across fashion, beauty, and wellness.