CreatripTeam

Treecell, a Korean haircare brand by L&P Cosmetic, is making its debut in 250 offline Costco stores across the United States. The product leading the entrance is the 'Recovery Oil Essence', which follows its successful launch on Costco's online platform earlier this year. Known for its tough entry barriers, this move highlights Treecell's competitiveness in the US market. The product contains jojoba oil among eight natural oils to nourish and protect hair from everyday damage like heat, dye, and UV rays. Treecell plans to further expand its presence in the US through influencer collaborations and digital marketing.