CreatripTeam

The KAIST-developed hair loss shampoo, Gravity, surged to the top spot in the 'K-beauty' product category on Japan's Rakuten online platform as soon as it launched. Known for its high potency and effectiveness, it has sold over 1.5 million bottles since its release last year. The shampoo contains patented ingredients that improve hair thickness and volume, proving especially beneficial in Japan due to the country's high humidity and thinner hair. Plans to expand into more offline stores in Japan are also underway.