CreatripTeam

French luxury designer brand, Isabel Marant, has chosen Seonghwa from global K-pop group ATEEZ as their ambassador for the 25SS men's collection. This marks the first time Isabel Marant has selected an Asian model, reflecting the global impact of K-culture and K-pop. The campaign, unveiled worldwide including in Korea, showcases Seonghwa in a striking burgundy setup reflecting his individual bohemian style. Isabel Marant, known for its French chic, presents even bolder bohemian looks for the 2025 SS collection, highlighted by trends like western boots and camel suede shoulder bags. The brand aims to continue leading global fashion trends with timeless designs.