CreatripTeam

CJ CheilJedang has launched a premium gift set brand called 'Jeil Myung-In,' which highlights products made by Korean food masters, aimed at both domestic and international markets. The initiative partners with small companies to increase distribution and visibility, using CJ's design and market reach. Korean beef jerky sales, for example, rose fivefold. The brand also targets the wellness, cost-effective, and premium trends, offering items like sesame oil, rice desserts, and traditional sauces, with special packaging for tourists.