CreatripTeam

The long Korean holiday season, sometimes lasting up to 10 days, can induce stress due to food preparation pressures. To tackle this 'holiday syndrome,' the food industry introduces convenient meal options and recovery drinks. Traditional holiday foods like Japchae (Korean glass noodle stir-fry) and Galbijjim (braised short ribs) are now available in simplified versions that require only five minutes of cooking, often using a microwave. Companies like Ottogi and Menarang have launched ready-to-cook versions of these dishes, catering to modern needs for ease and health. Beverage companies are offering 'recovery drinks' to relieve fatigue from long drives and overeating during the festivities. This shift represents a broader trend towards combining tradition with premium and convenient experiences. With innovative products, the industry hopes to ease the burden on consumers, making holiday times more about family and less about cooking stress.