The contemporary brand SATUR, operated by Recipe Group, has opened its flagship store 'SATUR HOUSE DOSAN' near Dosan Park in Apgujeong, Seoul, a popular area among fashion enthusiasts. This store offers more than just clothing, providing a fun experience for family visitors. It features signature items like the Faro oversized boucle cardigan and Lauren fine knit, targeting family customers. The store also has a basketball court-themed terrace for parents and kids to enjoy together. SATUR plans aggressive expansion both domestically and internationally, including in well-known areas like Myeongdong and upcoming locations like Japan’s Harajuku. The brand aims to strengthen its market presence by collaborating with prominent figures and other brands, exemplified by its recent campaign with K-pop boy group RIIZE and collaboration with the Hanwha Eagles baseball team.
