K-Food's Future in Paris: Collaboration with Michelin-Star Chef Lee Young-hoon
Creatrip Team
a year ago
A recent event in Paris showcased the future of K-Food (Korean food) at the IRL showroom during Paris Fashion Week, highlighting the fusion of fashion and food. Korean startup RUERANG collaborated with Michelin-starred chef Lee Young-hoon to successfully run a Korean Street Market pop-up. This innovative approach combined K-Food with global trends, featuring reinterpretations like Korean Fried Chicken in mini burgers and tacos. The event also introduced visitors to the pairing culture with Korean beer, including modernized ginseng beer. Following the event's success, RUERANG plans to open Korean Street Market restaurants in Nice in May and Paris in September, aiming to spread Korean culture globally beyond just cuisine. This event is highly recommended for those interested in Korean culture, food, and its global influence.
