Despite Economic Downturn, Demand for 'Niche Perfumes' Soars in Korea
Creatrip Team
a year ago
In South Korea, high-end niche perfumes are gaining popularity, particularly among the MZ generation (a term combining millennials and Gen Z), who are embracing trends like 'small luxury' and 'hit refresh' (small but certain happiness). Brands such as Officine Universelle Buly are seeing massive growth, with some product lines exhibiting over 640% sales increases. Niche perfumes are highly sought after despite their high cost due to their unique scents and the increasing demand for personalized luxury experiences. This trend is further fueled by gifting occasions like Valentine's Day. Companies continue to explore and introduce new brands to meet growing demand in the market.
