This is a place to encounter the new face of Korean soju (soju). The pop-up set up to commemorate the renewal of 'Cero' is organized with a museum concept, planned so visitors can calmly view the brand’s history and meaningful archive items. It is held in the center of Seonseu (Seonseu) city, and the event runs from March 21 to April 5. If you want to learn more about Korean soju and its cultural context, a visit is recommended.