A special gourmet experience unfolds on the quiet streets of Seoul. A pop-up store introducing "Samyang 1963," Korea's first ramen reborn with a modern sensibility, will open in Seongdong-gu. This event will be held from November 28 to December 4, 2025, offering a chance to directly taste the premium ramen unveiled for the first time in 36 years.

Samyang 1963 is a product boasting a deep and rich flavor through a unique cooking method, and at the ramen BAR, you can explore the charm of this special ramen through various cooking methods. Samyang 1963, which combines the flavor of noodles fried in beef fat with a modern reinterpretation, will stimulate the curiosity of gourmets.

This pop-up store, held at a corner of Yeonmujang 9-gil in Seongdong-gu, Seoul, is set to offer a new experience for ramen lovers. Take this opportunity to directly experience the unique taste and aroma of Samyang 1963. Don't miss the special moment where taste and aroma merge.