The representative Korean food, kimchi, will visit everyone in a new form this time. A pop-up store will be held where the popular Korean character "Chegosim" will showcase special items themed around kimchi. Just like the various flavors of kimchi, the unique items are ready to capture your heart.

This event, held on the lively streets of Hongdae, is an opportunity to rediscover the charm of kimchi. Cute products incorporating various characteristics of kimchi, from its crunchy texture, deep fermented taste, to its spiciness, are waiting for you. This pop-up store conveys the message "Live with your own taste!" and offers a special experience to everyone.

This event, held at the Object Sogyo store, will take place from November 21 to December 29, 2025. When you visit Hongdae, be sure to check out the new aspects of kimchi!