A new space has been born in the vibrant city of Seoul. As you walk through the quiet alleys of Seongsu-dong, a place with a unique charm catches your eye. This is the second flagship store of AMUSE, a special space offering various experiences.

Inside the store, there are several zones where visitors can participate directly, each offering different pleasures. In the test zone, you can freely try the latest beauty products, and the photo zone provides opportunities to take creative photos. Additionally, in the keyring-making zone, you can create your own unique accessories, stimulating your creative sensibilities.

The AMUSE GIRL you can meet here is a character born from cutting-edge AI technology, starting a new story for the brand. The journey with her feels like an invitation to a new world.

This special place, which opened on a street in Seongdong-gu, Seoul, on a day in June, awakens your senses and offers new experiences. Spend special time here with AMUSE GIRL.