A pop-up store offering a special experience has opened in the heart of Seoul. This event, celebrating SEVENTEEN's fifth album that many have been eagerly awaiting, is being held on the fifth floor of The Hyundai Seoul. From May 26 to June 4, various delights are prepared here.

First, the [BURSTDAY PARTY ZONE] is a free space that anyone can visit without a reservation, open to fans and general visitors.

In particular, special programs that can be participated in through advance reservations are also prepared. Special gifts are provided to those who make reservations, and a VR experience to enjoy SEVENTEEN's new album in 8D audio is also available. Also, don't miss the opportunity to upload your desired photo at a kiosk and print it with a special "HAPPY BURSTDAY" frame.

Through this unique experience, take a step closer to the world of SEVENTEEN's music. Whether you're a fan or not, this pop-up store is worth a visit.