Pop-up of the popular character 'Chegosim (최고심)' among South Korea's Generation Z is open at The Hyundai Seoul!'Chegosim' is a popular character with numerous collaboration products from South Korean cosmetics brand 'peripera', fashion brand 'SPAO', to KAKAO Talk stamps.

Positive and energetic messages and pop illustrations have gained popularity among Generation Z. In this pop-up, you can see various items such as happiness charms, pouches, keychains, dolls, and more.