A special event held in the heart of Seoul, "Miffy and the Magic Mailbox" pop-up store invites everyone. This event is held on the largest scale in Asia to commemorate Miffy's 70th anniversary, offering a special experience to reminisce with beloved characters over the years.

At the pop-up store held at Insacentral Museum, you will have the opportunity to reunite with memorable characters such as Poppy, Boris, and Barbara, along with the birth story of Miffy. Additionally, a special exhibition is prepared where you can appreciate Miffy's journey through media art and vintage works.

This special event, sharing precious emotions and memories from the past 70 years through the magic mailbox, will continue from November 21st to August 17th of the following year. You are invited to spend this magical time with Miffy. Don't miss out on participating!