A special experience awaits you in the vibrant Seongsu area of Seoul. This is the place where new products offering a more radiant beauty are first unveiled, giving you the opportunity to encounter soon-to-be-released captivating items. A pop-up store will open where you can take a first look at the collection filled with new colors.

You can easily visit through a reservation system and enjoy special benefits through a lucky draw. The first reservation period is from February 26 to March 10, and the second period is from March 11 to March 31. The third reservation will be announced in March, so you can look forward to it. If you visit without a reservation, admission is on a first-come, first-served basis, and it may end early depending on the situation, so please hurry.

We are waiting for you on Yeonmujang-gil, where you can feel the unique charm of Seongsu. This special experience continues from February 26 to May 8. Don't miss it if you want to encounter new beauty.