A small pink world in the city opens in the middle of Myeong-dong. On the 10th-floor pop-up zone, from the end of July through autumn, you can find a beauty collection and an evocative photo zone where the freshness of cherries and a romantic mood are harmonized. During the event there will also be product lineups and limited benefits you can only experience here, so it’s worth stopping by if you have a short shopping plan or are planning a photoshoot. Location: Shinsegae Duty Free Myeong-dong Store, 10th floor. Dates: 2026.07.24 (Fri) to 2026.11.30 (Mon).