A brand promoting a lifestyle beauty inspired by bathing has opened in Seongsu-dong as Korea’s traditional bathing culture attracts renewed attention. To celebrate the opening, there are limited edition products, events, and special discounts available, making it a good place to stop by while sightseeing. The location is 73 Yeongmujang-gil, Seongdong-gu, and the opening date is Wednesday, October 7, 2026. If your travel schedule allows, it is recommended to visit once.