At the start of autumn, everyday shopping spaces are transformed into small festivals. At special pop-ups held at 25 stores nationwide, visitors can enjoy a variety of attractions such as photo zones harmonizing with cute characters, a stamp rally, and hands-on experience corners prepared at each store. Twelve types of local goods created with concepts that reflect Korean regional character and a total collection of 321 items have been unveiled; some are only available as limited editions, so interested visitors should hurry. The event will be held at participating stores, including Myeongdong Town, from September 6 to September 30.