Traditional Korean alcohol, celebrated for its rich history and robust flavors, has won the hearts of many. Its unique taste and scent have enchanted tourists worldwide, making it a cultural gem. Annually, the Korean Sool Grand Festival showcases the allure of Korea's heritage spirits, drawing international visitors eager to revel in the festivities. Today, I'm excited to share with you the 2023 Korean Sool Grand Festival — a vibrant celebration where you can immerse yourself in the storied tradition of Korea's drinking culture!
Korean Sool Grand Festival 2023
Information
Operating period: Friday, November 24, 2023 ~ Sunday, November 26, 2023
Operating hours: 13:00 ~ 20:00
Available languages: Korean, English (basic communication possible)
Address: aT Center Exhibition Hall 1, 27 Gangnam-daero, Seocho-gu, Seoul
서울특별시 서초구 강남대로 27 aT센터 제1전시장
Why We Recommend It
Deep history and traditional experience: You can experience the deep history and various traditions of Korean alcohol. When you learn about the ancient methods of alcohol production and their meanings, your understanding of Korean culture and tradition deepens.
Tasting various flavors of Korean alcohol: You can taste various types of traditional alcohol from all over the country. In particular, you can also taste local specialty alcohol that is not commonly commercially available, which will be a special experience.
Traditional culture and art experience: It is not just an event to enjoy alcohol, but also various traditional art performances such as traditional music, dance, and games, allowing you to enjoy the diverse culture of Korea in one place.
Korean cuisine that pairs well with traditional alcohol: Traditional dishes that pair well with traditional alcohol are also presented, allowing you to experience the deeper aspects of Korean food culture through the perfect harmony of alcohol and food.
Enjoying Korean alcohol culture as a rich souvenir: Not only experiencing, but also when purchasing tickets, you will receive a set of commemorative gifts (food coupons, side dishes, commemorative glass) as a visit souvenir.
Price
Please make a reservation two days before the festival starts (on the 23rd).
One person | ₩10,000 |
Refund Policy
Same-day cancellation/change/refund is not available.
| Cancellation 1 day prior to visit | 100% refund |
| Cancellation on the day of visit | No refund |
Things to Keep In Mind
Tickets cannot be purchased and used on the same day.
Please present your passport or alien registration card for age verification when exchanging tickets. Entry is not allowed without identification.
Minors are allowed to attend with their parents or guardians (alcohol purchase not allowed).
When purchasing 1 ticket, it can be used for 3 days. However, a set of souvenirs (food coupons, snacks, commemorative cups) will be provided.
The booths and venue will start cleaning on the last day of the event, November 26th (Sunday) from 7 PM.
During the event period, entry is not allowed after 7:30 PM, so please visit before the entry deadline.
On-site events may end early depending on the situation.
Excessive drinking can lead to stroke, memory impairment, or dementia. Drinking during pregnancy increases the risk of birth defects.
There is no time limit for using the facilities during the operating hours of the day.
Children under 36 months old are not allowed to enter.
We are not responsible for accidents or loss of personal belongings due to negligence.
Food, electric wheelchairs, and other items that may pose safety risks or damage facilities are not allowed to be brought in.
Pets are not allowed to enter.
If excessive drinking causes harm to others or disrupts the exhibition, immediate eviction will be enforced.
No outside food is allowed inside the exhibition hall.
Transferring of entry passes is prohibited.
For reservation changes and inquiries, please contact help@creatrip.com.
How to Reserve
| Step 1 | Make a reservation on the Creatrip reservation page. Reserve Here |
| Step 2 | Please enter all required information and proceed with payment. After the reservation is completed, you will receive a confirmation email immediately. |
| Step 3 | Upon arrival, go to the ticket office of the 2023 South Korea Traditional Liquor Festival and provide the name of the reservation holder to receive physical admission tickets. |
| Step 4 | Enjoy the festival! |
What to Expect
If you find yourself in Korea, there's one event you absolutely can't miss: the 'Korean Sool Grand Festival'! Let’s delve into why this event has become a favorite among international visitors!
The 2023 Korean Sool Grand Festival, the country's premier event for traditional spirits, will take place at the aT Center Exhibition Hall 1 in Yangjae-dong, Seoul. Here, you'll get the chance to savor traditional Korean drinks from across the nation and get a firsthand look at the latest trends in the industry.
Korea's MZ generation – those born from the mid-1980s to the early 2000s – have a particular affinity for traditional liquor. This generation values diversity and creativity, constantly seeking novel experiences beyond conventional norms, which resonates with the rich variety found in traditional Korean drinks. Let’s take a moment to introduce some beloved Korean spirits that have captured the MZ generation's palate, including Takju, Yakju, Gwasilju, Distilled liquor, among others.
The 2023 Korean Sool Grand Festival will feature over 100 traditional liquor and beverage companies. This event is a fantastic platform for sampling a wide array of traditional Korean drinks, from classic staples to contemporary variations like Cheongju and Insamju. It's an exceptional chance to acquaint yourself with beverages whose names might be new to you.
Additionally, the festival offers a 'Korean liquor-making' experience where attendees can craft their own spirits. Learn the art of making traditional drinks, including the preparation of nuruk, brewing makgeolli, and more.
The festival isn't just about sampling alcohol; it also boasts a variety of events showcasing Korean specialties. Look forward to our traditional liquor auction show, cocktail presentations, and even stand-up comedy – a full schedule of activities to enjoy.
This year, 2023, also brings the K-Sool Evaluation event, with 15 booths featuring top-rated traditional beverages. Tasting these acclaimed liquors can offer you a fresh perspective on Korean culture.
And what's a drink without a little food? The festival pairs its offerings with delectable local cuisine, enhancing the experience.
Our Liquor Festival is more than just a tasting event; it's an immersive journey into K-culture. I highly recommend it to any international visitors looking to explore South Korea's traditional alcoholic heritage. So make your way to the Yangjae aT Center and dive into the world of Korean traditional liquors – you might just discover your new favorite drink!
List of Companies Participating in the 2023 Korean Sool Grand Festival
2023 Korean Sool Grand Festival
We hope that you can enjoy your time at the Korean Sool Grand Festival! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!
