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It's almost rare to find children in Korea who have not yet been hit by the Frozen 2 fever. As to respond to the warm welcome and love received from the fanbase boasting a wide demographic, S'more Market has opened a Frozen-themed pop-up store at its Samcheongdong location. There's merchandise only available at the pop-up store, so be sure to check it out while it's around! The pop-up store will be available until January (exact date yet to be confirmed). ❄

Olaf Pop-up Store | Information

Address: 서울 종로구 율곡로3길 74-3

Hours: Weekdays 10:00-20:00, Weekends 10:00-21:00, Closed on Mondays

Olaf Pop-up Store | How to Get There

Olaf Pop-up Store | Reviews

Located amidst stunning Hanoks, a large painting of Olaf greeted me.

Upon entering the patio of the Winter House, I was greeted by the main characters of Frozen.

Anna!

Elsa!

And... Olaf! 😍

Lots of people were taking photos with these international celebrities.

On the other side of the patio, Olaf was suggesting that I make snow angels with him.   

The Winter House was a cafe and a store. Customers pay at the counter on the first floor and go upstairs to find seats.

Lots of merchandise for sale and props could be spotted throughout the place.

I fought the urges to spend a good portion of my paycheck on Olaf merchandise and headed upstairs.

I was greeted by Olaf and Sven when I headed out to the patio on the second floor.

In another corner, a cute little bench was available for Olaf and his fans to sit together. The superstar was lying down and taking a break while waiting for his next fan's visit.

Look at all the cute merch! 😍

Limited merchandise exclusively available at Samcheongdong S'more Market's Winter House are paper doll kit, bubble magnet book, happy tin set containing a storybook, an activity book and a colouring book. If you or your little ones are fans of the Frozen series, make sure to head over and get your hands on the exclusive merchandise before they run out!

Instagram@smoremarket

Jennifer Lee and Chris Buck, the directors of Frozen 2, visited the Winter House in late November themselves. The customers visiting that day must have been seriously starstruck!⭐

If you or your family member is a Frozen fan who happens to be in Seoul, I highly recommend you stop by the Samcheongdong area. Not just to spend quality time with Olaf, but to visit other worthwhile places as well.

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