Hongdae Shopping Guide | Best Places to Shop in Hongdae
From cosmetics, clothes, and accessories. A complete guide to shopping in Hongdae!
Hongdae is a popular tourist destination among foreigners traveling in Korea. It's a shopping paradise with all the fashion stores, cosmetic brands, and accessory brands that showcase all the latest trends!
With so many different stores to shop at, it can get overwhelming trying to decide where to go. That's why we've put together this list of all the most popular shops to visit in Hongdae!
Hongdae Shopping Pass
Clothing Brands
Hongdae is a great place to visit for young people that are into fashion. It has a variety of fashion brands that sell trendy clothes at reasonable prices.
Musinsa Standard
Musinsa is the number 1 fashion brand where a lot of men in their 20's come to shop.
The Musinsa Standard store in Hongdae is quite large with 3 floors in total. Men's fashion is sold on the 1st floor and in the basement, and women's fashion is sold on the 2nd floor.
They sell trendy clothes that are easy to style at reasonable prices.
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 144
(144 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-21:00
Website: Official Musinsa Site
Market A
When you visit Hongdae, you must visit Market A. Although the price may be more on the expensive side, there are many discounts that are available. I bought a coat here for only 50,000 won after getting 30,000 won off!
Both men's and women's clothing are available here that are neatly arranged for customers to easily browse.
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘3κΈΈ 8
(8 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours:
Mon, Tue, Wed, Thu, Sun: 12:00-23:00
Fri-Sat: 11:30-23:00
Website: Official Market A
Market A Hongdae Branch 2
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘27κΈΈ 39
(39 Wausan-ro 27-gil, Mapo-gu, Seoul)
Hours: 12:00-23:00
thisisneverthat
thisisneverthat is a Korean street fashion brand that is popularly worn amongst Korean hip-hop and R&B artists. It's also popular outside Korea, so there is an international online store that ships internationally to certain countries as well!
The store has a wooden interior with very Western vibes. We felt like we were in a fashion store in LA!
You can find simple, basic tees, outerwear, and other accessories like hats and sunglasses here. If you're into streetwear, you should definitely stop by thisisneverthat!
The brand is also popular amongst many K-pop idols, such as BTS, TXT, (G)I-DLE, and ENHYPEN.
Address: 1F, 32 μλ€λ¦¬λ‘ λ§ν¬κ΅¬ μμΈνΉλ³μ
(1F, 32 Jandari-ro, Mapo-gu, Seoul)
Hours: Every Day 12:00-21:00
Website: thisisneverthat Official International Site
M Playground
M Playground is a huge fashion store that sells both men's and women's clothing at super affordable prices. If you're on a budget, this is a great place to go! There are plenty of seasonal sales as well so check it out!
You can find clothes, accessories, hats, and a variety of socks. You can immediately tell which fashion trends in Korea are popular as soon as you walk in. Creatrip members can get an exclusive 5% discount on clothing and a free tote bag when making a purchase over 20,000 KRW! Click on the link below for the coupon and a full review of M Playground.
M Playground Hongdae Branch 2
Address: μμΈ λ§ν¬κ΅¬ μ΄μΈλ§λΉλ‘ 94
(94 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 10:00-24:00
M Playground Hongdae Branch 3
Address: μμΈ λ§ν¬κ΅¬ μ΄μΈλ‘λ§λΉλ‘ 132
(132 Eullomadang-ro, Mapo-gu, Seoul)
Hours: 10:00-24:00
M Playground Hongdae Branch 4
Address: μμΈ λ§ν¬κ΅¬ μλ€λ¦¬λ‘ 16
(16 Zandari-ro, Mapo-gu, Seoul)
Hours: 11:00-24:00
Sigonggan
Sigonggan has an eye-catching interior and has two branches in Hongdae. Trendy women's clothes are beautifully displayed in the front of the store.
Singonggan is especially known for its beautiful shelves that display endless rows of eye-catching women's accessories. Once you step inside the store, it will be hard to leave without purchasing anything.
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘ 3 κΈΈ 44
(44 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours: 12:00-23:00
ALAND
ALAND is a gigantic fashion store that's highly loved by Koreans.
ALAND has 4 floors in total and is very spacious. There are clothes and accessories on the first floor, men's clothing on the second floor, and women's clothing on the third and fourth floors. You can find all the new fashion trends that are the latest trends here.
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 16κΈΈ 29
(29 Yanghwa-ro 16-gil, Mapo-gu, Seoul)
Hours: 11:00-22:00
Website: Official ALAND Site
SPAO
Spao is one of the nationally loved brands. It's famous for its collaborations and comfortable pajamas. The store is located in Hongdae and is quite large. It sells a variety of products that are suitable for university students.
There are many fashionable and simple clothes for your daily lifestyle at cheap prices. There are also sales that are frequently held!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 153 2F
(153 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Website: Official SPAO Site
Cosmetic Stores
Olive Young
When it comes to cosmetic stores in Hongdae, Olive Young is a must-visit. With 7 different branches in the area, you'll find an Olive Young store nearby wherever you are. If there's anything that's sold out at one branch, just head to another one!
Olive Young Hongdae Town Information
Address: μμΈνΉλ³μ λ§ν¬κ΅¬ λκ΅λ μνλ‘ 156 μμ§ ν°λ¦¬μ€
(Seoul, Mapo-gu, Donggyo-dong, Yanghwa-ro, 156 LG Palace)
Hours: Every Day 10:00-22:00
Website: Official Olive Young Site
Olive Young Hongdae Airport Railroad Branch
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 183
(183 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:00-23:00
Olive Young Hongdae Jungang Branch
Address: μμΈ λ§ν¬κ΅¬ μ΄μΈλ§λΉλ‘ 68
(68 Eulmadang-ro, Mapo-gu, Seoul) 1~2F
Hours: 11:00-22:30
Olive Young Hongdae Jungmun Branch
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘ 4
(4 Hongik-ro, Mapo-gu, Seoul)
Hours: Mon-Fri (10:00-22:30) / Sat-Sun (11:00-22:30)
Etude House
One of the most popular cosmetic stores in Hongdae is Etude House. Located next to Hongik University Station, its bright pink exterior will be easy to spot right away.
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘ 6κΈΈ 26
(26 Hongik-ro 6-gil, Mapo-gu, Seoul)
Hours: 10:00-23:00
Website: Etude House Official Site
Innisfree
There are two Innisfree stores in Hongdae. One is located just outside of Hongik University Station Exit 8 and the other is located in front of Exit 9, which is very easy to find. Both are at the entrance of Hongdae's main shopping street.
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 18κΈΈ 12
(12 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
Website: Innisfree Official Site
Address: μμΈ λ§ν¬κ΅¬ μ΄μΈλ§λΉλ‘ 119
(119 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
TONYMOLY
TONYMOLY is located right in front of a traffic light on the busiest main street. It is also a cheaper, affordable cosmetic brand that is very popular in Korea. You must stop by TONYMOLY during your shopping trip to pick up some Korean cosmetics for your friends!
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘ 3κΈΈ 1
(1 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
Website: TONYMOLY Official Site
Holika Holika
Holika Holika is gaining popularity in Hongdae due to its high reviews from customers. Currently, Holika Holika has opened up two stores in Hongdae.
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘ 23κΈΈ 40
(40 Wausan-ro 23-gil, Mapo-gu, Seoul)
Hours: 12:00-22:00
Website: Holika Holika Official Site
Hongdae Second Location
Address: μμΈ λ§ν¬κ΅¬ μ΄μΈλ§λΉλ‘ 86
(86 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 12:00-21:00
OLENS
When visiting Hongdae, you will see a lot of contact lens stores but OLENS is one of the most famous and widely used by Koreans!
OLENS is endorsed by BLACKPINK, so you can use the same lenses they use!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 18 κΈΈ 15
(15 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Hours: 10:30-22:30
Website: OLENS Official Site
Reservations: Naver
OLENS Hongdae Entrance
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 156
(156 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:30-22:30
OLENS Hongdae
Address: μμΈ λ§ν¬κ΅¬ μλ€λ¦¬λ‘ 2κΈΈ 24
(24 Zandari-ro 2-gil, Mapo-gu, Seoul)
Hours: 11:00-22:30
Shoe Stores
Shoopen
From everyday casual sneakers to formal work shoes, you can find men's and women's shoes of all ages here at Shoopen.
Products at Shoopen are affordable and often have promotions and sales. In addition to shoes, there are also fashionable hats, bags, and glasses. Creatrip members can receive a 10% discount! Click on the link below to download your coupon!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 153
(153 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Website: Official Shoopen Site
ABC Mart
If you want to buy shoes from famous brands, you should visit ABC Mart. A total of 4 stores are located in Hongdae.
Two of them are ABC Mart Grandstage (GS), which sells higher-end items than the regular ABC Mart.
In addition, there are also clothing items, hats, and bags for you to choose from.
ABC MART GS Information
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 152
(152 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
Website: Official ABC Mart Site
ABC Mart GS Hongdae Hongik-ro Branch Information
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘5κΈΈ 13
(13 Hongik-ro 5-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
ABC Mart GS Hondgae Branch
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 161 B1
(B1, 161 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
ABC Mart SP Hongdae Information
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘ 17
(17 Hongik-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
SAPPUN
SAPPUN is a famous shoe store that mainly sells shoes online but now you can visit the store in person in Hongdae.
The store is not big but the interior is very neat and pretty. There is a wide variety of women's shoes available to try on!
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘ 29κΈΈ 55
(55 Wausan-ro 29-gil, Mapo-gu, Seoul)
Hours: 12:00-21:00 (Closed on Mondays)
Website: Official Sappun Site
Chaakan Shoes
Chaakan shoes is a famous online shoe store in Korea. There is a wide range of products here at very affordable prices.
The store in Hongdae has a very trendy and luxurious interior. It's a very fun place to shop!
Information
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘27κΈΈ 56
(56 Wausan-ro 27-gil, Mapo-gu, Seoul)
Hours: 12:00-22:00
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Website: Official Chaakan Site
Souvenir Stores
Charming Land
Charming Land sells very cute Korean accessories and souvenirs.
There are adorable stickers, soft toys, and funny cards to choose from to gift to your friends!
Information
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘ 37κΈΈ 28
(28 Wausan-ro 37-gil, Mapo-gu, Seoul)
Hours: 13:00-20:00 (Closed on Mondays)
Public Transportation: Approximately 1-minute walk from Hongik University Station exit 6
Price: From 4,000 won
Butter
If you walk towards Hongik University Station Exit 1, you'll see the BUTTER store before getting on the escalator. The store is large and sells a wide range of items from soft toys to small furniture and other cute accessories.
The store also sells seasonal products that match each season in an adorable way!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 153 B2
(B2, 153 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Website: Official Butter Site
Object
Object is a large store in Hongdae. The whole building is a milky white color, and inside there are wooden shelves that add a warm atmosphere to the store.
The store offers a wide range of products from small items to daily necessities such as tote bags, accessories, and books.
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘ 35κΈΈ 13
(13 Wausan-ro 35-gil, Mapo-gu, Seoul)
Hours: 12:00-21:00
Website: Official Object Site
KT&G Sangsang Art Hall
KT&G Sangsang Art Hall is a 7-story building that present local art and culture through exhibitions, live music, and crafts/products. You can visit the 1st-2nd floor for some cute stationery, household goods, and more!
The first floor has all kinds of stickers, decorative items, notebooks, mug cups, tote bags, and even electronics!
On the second floor, you can find diffusers, dinnerware, bathroom items, and more!
Address: μμΈνΉλ³μ λ§ν¬κ΅¬ μ΄μΈλ§λΉλ‘ 65
(65 Eoulmadang-ro, Mapo-gu, Seoul)
Hours: 11:00-21:00
Website: Official KT&G Sangsang Art Hall Site
Kakao Friends
If you love Kakao products and their characters, you have to go to the Kakao Friends store. The branch in Hongdae is huge and has a wide range of the cutest products. It's a great place to go eye shopping too!
There are various photo spots where you can take photos with the Kakao characters too. Everything here is just so cute!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 162
(162 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
Website: Official Kakao Friends Online Store
Line Friends
The Line Friends Flagship Store is also very big in Hongdae and its building stands out from afar. This is another great place to get cute products and characters!
A lot of cute LINE character products are sold here, and it is especially popular for BT21, the characters that were designed personally by BTS! They also do many collaborations with other K-pop artists and brands! If you're a fan of LINE, definitely stop by!
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 141
(141 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 12:30-20:30
Website: Official LINE Friends Online Store
Accessories Stores
&Piercing
&Piercing opened a few years ago in Hongdae, but it was much smaller before. Now the store is big and there are many accessories to choose from!
There is a wide range of earrings, rings, and other accessories to choose from that are on sale. Many models and celebrities have worn accessories from this brand so come and check it out!
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘21κΈΈ 37
(37 Wausan-ro 21-gil, Mapo-gu, Seoul)
Hours: 11:00-23:00
Sigonggan
The Sigonggan store has already appeared in the list of fashion stores above but the branch at the main gate of Hongdae opened as an accessory store so we wanted to recommend it again.
The neatly arranged accessories on the shelves look so appealing to the eye. I want to buy so many items whenever I visit this store!
Address: μμΈ λ§ν¬κ΅¬ μμ°μ°λ‘ 93
(93 Wausan-ro, Mapo-gu, Seoul)
Hours: 13:00-22:00
Website: Sigonggan Official Site
Sigonggan Hongdae Main Branch Information
Address: μμΈ λ§ν¬κ΅¬ νμ΅λ‘3κΈΈ 44
44 Hongik-ro 3-gil, Mapo-gu, Seoul
Hours: 12:00-23:00
Other Shopping Stores
AK&
AK& is a relatively new shopping mall in Hongdae. It has 5 floors and has many stores that sell clothing and shoes.
This building is new so it's very modern and incredibly clean. The stores inside are very spacious so it's a comfortable place to shop around.
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 188
(188 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Stores: Nike, Spao, ARTBOX, AROUND CORNER, MUJI
DAISO
There are two Daiso stores in Hongdae and the second branch has up to 7 floors!
The building is very high but it's narrow so it doesn't feel as spacious. There is an elevator from the first to the seventh floor and there are no stairs available.
You can look around many beautiful and useful products at extremely low prices so it's very popular among young people.
Address: μμΈ λ§ν¬κ΅¬ μνλ‘ 182
(182 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:00-22:30
Hongdae Shopping Pass
We hope you this is useful to you when you go on a shopping spree in Hongdae! Please let us know if you have any questions in the comments below or by sending us an email at help@creatrip.com! Also make sure to follow us on Instagram, TikTok, Twitter, and Facebook. to stay updated on all things Korea!