There are really more and more people visiting Korea. Not only can you see a lot of tourists in Seoul, but you can see a lot of foreigners even in less famous attractions. In recent years, in addition to Seoul, many people have chosen to travel to the second-largest city in the south : Busan.

But where do people usually go if they travel to Busan? Haeundae? Nampodong?

What I want to share with you today is Seomyeon (서면) in Busan. Seomyeon is known as Busan's Myeongdong. Many young people like to come here for shopping and dating. Of course, there's plenty of Seomyeon food and specialty cafes that await you. Today, I will show you the must-try food, cafes, and shopping places in Seomyeon of Busan.

Seomyeon Restaurant

1. King Kong Budae Jjigae

Address：46-1, Gaya-daero 784beon-gil, Busanjin-gu, Busan
Hours：11:00-22:00

Although the King Kong Budae Jjigae is a franchise, the most famous of all the branches is still in Seomyeon of Busan. Korean Budae Jjigae is famous for its spicy and salty taste, but here it's less salty. People who don’t like spicy food can also order the non-spicy choice. There are a lot of materials in the budae jjigae, which are really rich. It's a half-buffet restaurant because the rice and noodles are unlimited. You can get as much as you want.

Seomyeon food : There are two types of noodles provided, one is the regular noodles and the other is a noodles produced by the store itself.

King Kong instant noodles are added with black soybean ingredients. Opened, the noodles are indeed a bit dark, but this is normal, so don't worry. In addition, the taste is not much different from the normal noodles. Excellent.

2. Guwosamgi 

Address：80, Jungang-daero 680beon-gil, Busanjin-gu, Busan
Hours：11:30-01:00

Come to Busan cuisine : Guwosamgi. Don’t worry about how to order because there is a menu for foreign tourists. The main menu of this Seomyeon "Roast and Boil" is the spicy squid pork pot. Just like its name, not only can you have pork, but you can also have squid. It's one of the favourite menus of Korean locals. The squid is really big. Before it's cut, you can see the whole squid in the pan.

There are also other ingredients in it, such as clams, rice cakes, noodles, eggs etc., so this meal can still be super full even if you order only a spicy squid pork pot. And the spiciness can also be chosen, without worrying that it will be too hot for you.

Finally, keep a little space in your stomach, and make the remaining soup into fried rice, which is the perfect end of the Korean pot. Among Busan’s Seomyeon foods, if you want to eat something rich, let’s head down here!

3. Songjung Samdae Gukbab 

Address：29, Seomyeon-ro 68beon-gil, Bujeon 2-dong, Busanjin-gu, Busan
Hours：Open 24/7

In Busan, one of the must-eat is the pork soup rice (dwejigukbab / 돼지국밥), and you should definitely go to the "Gukbab Street" which is near Seomyeon market, where there are many Busan gourmet restaurants specialising in pork soup rice. This "Songjung Samdae Gukbab" is the oldest and most famous among them.

It has been in business since 1946 and has been handed down to the third generation. The source of the store name is that the lady who found the business is originally from Songjung. Although it is opened in Seomyeon, it still gives people a sense of warmth of their hometown. This kind of human story always makes Busan gourmet soup rice more delicious.

Look for the delicious Gukbab place in the alley of Seomyeon. A table full of side dishes, accompanied by the boiling pork soup rice, must be the most unforgettable memory of your Seomyeon travel.

4. Seomyeon Food Street

Address：29, Seomyeon-ro 68beon-gil, Bujeon 2-dong, Busanjin-gu, Busan

Want to experience the most authentic Korean culture in Seomyeon of Busan? Let's go to "Seomyeon Food Street". In addition to restaurants and shops, there are many traditional and cheap food and snacks that you must try.

There is no need to think about which one is better, as long as you find something that looks good for you. Spicy ddukbokki, seafood pancakes, fried dumplings, sundae and Korean-style fried chicken, are scattered all around the alley. Want to experience Korean snacks while walking around like a Korean? Just come here and see.

The Seomyeon Food Street is guarded by a group of Busan ajummas, no matter be it windy or rainy, the weather hot or cold, you can see them waiting to serve you with food. When you come to Seomyeon, the place to walk and experience the authentic culture is this.

Seomyeon Cafe

1. MOLLE

Address：38, Jungang-daero 680beon-gil, Busanjin-gu, Busan
Hours：12:00-22:30

The bright and comfortable Seomyeon cafe "MOLLE" is suitable for sitting in the afternoon after shopping in Seomyeon, but also because of this, it may take some time to get a seat in peak hours.

The variety of cakes is always difficult to choose. Several friends come to Seomyeon to go shopping together, go to MOLLE, and order more cakes with different tastes, especially the most famous is "Rainbow Cake", which is completely spectacular. It's always something worth posting on your social media.

MOLLE, sandwiched between Seomyeon Station and Junpo Station, is located deep in the Seomyeon commercial district. It is suitable for those who have walked around Seomyeon shopping and want a break. The simple decoration and delicious cakes are definitely not to be missed in your Seomyeon travel.

2. Matin Coffee Roasters

Address：2F, 49 Dongcheon-ro, Busanjin-gu, Busan
Hours：12:00-22:30

This is a Seomyeon cafe that focuses on their motto "enjoy the moment". Located above the supermarket (The #Mart), it may be more difficult to find from a distance, remember to recognize the cat logo on the tile, and the store entrance on the slope.

"Matin Coffee Roasters" in Seomyeon is a cafe elegant and fresh in decoration. Do you remember the "Enjoy the Moment" just mentioned? Therefore, this cafe does not provide WIFI, so that guests can genuinely enjoy their time with friends, even the terrace and the sun outside the shop door.

Try a delicious sweet pie with a cup of coffee plus a cup of milk tea (you can take the bottle yourself) to spend a refreshing afternoon. Hiding in the bustling downtown of Busan, come to this cafe together with your pals to "enjoy the moment".

3. momochi cafe

Address：3F, 18 Seojeon-ro 37beon-gil, Busanjin-gu, Busan
Hours：12:00-22:00；Closed on Sundays

The beautiful Japanese-style cafe "momochi cafe" hides on the other side of the Seomyeon commercial district. Unlike the simple style of many cafes, momochi creates a warmth with warm lightings that allows everyone to come here to be more relaxed.

You get a sensation that you're at home when you come here. Plus, the cafe is just like the places that appear in Japanese dramas. The beautiful style of momochi cafe is already well-known in the Seomyeon business district. Come and sit down together and feel the real vibe of a true cafe.

4. CUOIANO

Address：2F 61, Seojeon-ro, Busanjin-gu, Busan
Hours：11:30-21:30；Closed on Tuesdays

It also looks like a home cafe, hiding in the Seomyeon district, cafe "CUOIANO" is on the second floor. It is the most suitable place for those who want to experience delicate and relaxed quality time.

Like in the movies, the lighting illuminates CUOIANO with a unique atmosphere, and beautiful decorations and flowers are scattered everywhere. When you are lucky, there are no guests in the store, so you can enjoy this space as quietly and comfortably as if you were living here.

Seomyeon Cafe: Cuoiano, there are different themes every week, and the music in the store will also change with the theme. It's very comfortable, not too noisy or uncomfortable, come with your friends and try it out.

Seomyeon Souvenirs

1. Little Planet

Address：16, Seomyeon-ro 68beon-gil, Busanjin-gu, Busan
Hours：09:00-20:30

We've seen a lot of friends who have traveled to Seomyeon Busan, to do their "luggage labels". The most popular place to make it is the Little Plant hiding in the alley of Seomyeon.

A variety of luggage labels are hung on the wall, making it easy for people to choose the style they want and talk to the owner. They will open up early in the morning, and you can also get your stuff done in a day if you rush in in the morning. If you want to make a souvenir, you may wish to refer to this choice.

2. TWIN ÉTOILE

Address：22-6 Seojeon-ro 10beon-gil, Busanjin-gu, Busan
Hours：12:00-21:00

Unlike Daiso and ARTBOX, which are frequented by everyone, this kind of local souvenir shops can also be found in Seomyeon. If you just pass by, you will be wanting to walk in and to take a look, maybe you will dig up treasures that match your unique taste.

These small items are always nice on social media photos. Many social media celebrities use these shops to get their items. When you come to Seomyeon, you can also go shopping in this local design store and get some of your own.

There are lots of small objects for design, postcards, pendants or daily necessities, and even scented candles that girls love the most. They are available at TWIN ETOILE in Seomyeon Busan. Let’s go take a look.

3. object

• Address：11 Jeonpo-daero 209beon-gil, Jeonpo 1-dong, Busanjin-gu, Busan
  
• Hours：11:00-22:00

Near Junpodong Coffee Street in Seomyeon, there is also this design shop that is also located in Hongdae : object. It is also popular with young people, gathering many small brands of emerging designers, selling unique design products, and people who design products by hand will definitely love this place.

Although the storefront in Busan Object is smaller than the Hongdae storefront, they are based on the theme of "handcraft", so they are very popular among Korean youths.

You won't find a lot of these in Seomyeon, so anyone who wants to buy some special souvenirs is highly recommended to come here. Handmade ceramic cups are also popular in the store, so let's get one!

Busan Seomyeon ID Photo

Woori Dongnae Photo Studio Busan Seomyeon

Address：2F, 682, Jungang-daero, Busanjin-gu, Busan
Hours：Monday to Friday 10:30 to 19:30; Saturday and Sunday 10:30 to 19:00 (lunch time 12:00 to 13:00)

Do you want to take beautiful ID photos in Busan? In fact, in Seomyeon Busan, the ID photo technique of this studio is very good. We not only cooperate with the Busan branch, but also with the Daegu branch. When visiting Seomyeon, why not get some photos of yourself?

Busan ID photo : The price here in Busan Seomyeon Branch is ₩ 20,000 if you only need to take pictures and retouch pictures. But if you want makeup and hair styling services, it is ₩ 80,000. Retouch is done one by one for each picture, guaranteeing splendid quality.

It takes about an hour for the entire shooting process plus the retouch and priting. Can't find a good photo shop in Busan? Come and make a reservation here.

Seomyeon Underground Market

Address：Inside Busan Metro Seomyeon Station（Exit 7）

If you want to go shopping in Seoul, of course you can't miss the underground street. The same is true in Busan. In addition to the Nampodong underground street, Seomyeon is one of Busan’s large interchange stations. The underground street also has a big size and is available to many travelers living in the surrounding area.

Go down Exit 7 and Seomyeon Underground market is on the other side of Lotte Department Store. Unlike the underground street markets in Seoul, the Seomyeon underground street is not open but separated one by one, and the goods are not displayed outside. It looks clean but also feels a bit less lively.

Compared with Seoul, the price of Busan is indeed a bit lower. I bought two shirts here last time, one each for only 10,000 won. I don’t think this would be possible in Seoul.

In addition, there are also many maintenance shops here, but it does not seem to be very concentrated, and there are both ground-level shopping areas and below the ground. Those who want to come here may have to pay attention to it.

The above, we have discussed food, cafes, shopping spots and other attractions to visit in Seomyeon that you will definitely need to visit in Busan. I believe that everyone will know more about the Seomyeon of Busan after this. Dear friends, see you next time.