Dongdaemun Shopping Guide

Dongdaemun is one of Seoul's largest shopping center, filled with shopping malls and markets selling accessories, clothes, and shoes! If you want to go shopping for duty free items, or shop in bulk, Dongdaemun is the place to go! For those that have never been to Dongdaemun, it can be confusing knowing where to shop. Don't worry! We shopped around and brought you our favorite places in Dongdaemun, we think is worth the visit! 

Shopping Malls

DOOTA (두타몰)

DOOTA is one of the largest shopping malls in Dongdaemun, and is a total of 7 floors filled with 147 stores of that sell everything from clothes, home goods and accessories! This is the shopping mall that most visitors come to when they shop in Dongdaemun. DOOTA is located on right on the main intersection in Dongdaemun so it is very easy to spot and get to as well. 

At DOOTA, there are many famous brands that you can shop from such as Adidas, Nike, MLB, New Balance, GUESS as well as many domestic Korean brands! The floors are divided by different items, so it is easy for shoppers to look for the item that they want to get. 

You can get everything from women's fashion to mens fashion, casual clothing, luxury products, bags, shoes, and accessories. You will literally be able to find anything you need! Many brands will also have discounts at the end of the year, during the summer or during Black Friday! 

If you need to get cosmetics, you can go to Olive Young in B2 of DOOTA. You can get a variety of lifestyle products, cosmetics, and skincare products. DOOTA is also home to restaurants, cafes, and even a No Brand supermarket so you can even shop for groceries or get a meal after shopping here! You can check out all the options at the food court here. 

Address: 서울 중구 장충단로 275 275 
Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:30 - 00:00 

Hyundai Department Store Dongdaemun Branch 

Hyundai Department Store is located in the same building as DOOTA and is from the 6th to the 13th floor. This department store is home to many duty free shopping options as well as high fashion brands, perfume, accessories, and cosmetics. If you do decide to shop here make sure to bring your passport and boarding pass so you can get the duty free shopping benefits! 

At Hyundai Department Store there are many famous brands such as Longchamp, Coach, Micheal Kors, Moschino and Versace. The high fashion and luxury brands will be on the 6th floor. 

You can find Korean clothing and accessory brands on the 9th and 10th floor. If you want to shop for watches and jewelry, you will be able to find them on the 8th floor. 

You can also shop for cosmetics and perfumes on the 7th floor. These will be from high end brands such as Estee Laudrer, Dior, Mac and Tom Ford. If you want to shop specifically for Korean cosmetic products, you can do to the 12th floor. 

Address: 서울 중구 장충단로 275, 6 - 13F 
6 - 13F, 275 Jangchungdan-ro, Jung-gu, Seoul

Hours: 12:30 - 21:00 

Hyundai City Outlets Dongdaemun Branch 

The building of Hyundai City Outlets is located right behind the building of DOOTA and Hyundai Department Store. You can go to the back door of this building to go to Hyundai city outlets. True to it's name, it sells outlets of many brands from Korea as well as international brands. If you come here to shop, you are guaranteed to get a quality item at a reasonable price! 

One of the most popular items to shop for is handbags. Many handbag brands here can go on sale for up to 60% off! Make sure to look around and check out all the beautiful pieces. 

In addition to handbags, many people also like to shop for shoes when they come here. You can get leather shoes of high quality for just 79,000 KRW! 

Address: 서울 중구 장충단로13길 20 
20, Jangchungdan-ro 13-gil, Jung-gu, Seoul

Hours: Monday-Thursday: 10:30 - 21:00 / Friday, Saturday, Sunday: 10:30 - 21:30 

Migliore (밀리오레)

Migliore is one of the oldest shopping malls in Dongdaemun. It has both retail as well as wholesale items that tourists can get. You will find many clothing items commonly sold on popular Korean online shopping mall sites. The prices here are generally quite low here! 

There are many popular women's fashion items here with a variety of designs and styles. You can usually find shirts and sweaters starting at 10,000 KRW. However, make sure to take a good look before purchasing as some of the items might not be the best quality. 

Sportswear and Athleisure have also become increasingly popular in Korea! You can also buy lots of workout sets, sweatshirt/pants sets here for as little as 15,000 KRW! 

Address: 서울 중구 장충단로 263 
263, Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:30 - 2:00, Closed on Mondays 

Hello APM (헬로에이피엠)

Adjacent from Migliore is Hello APM. This is also a wholesale shopping center but is also very welcoming to retail customers. You can freely visit and choose the items that you would like without feeling pressured. This place also specializes in selling popular goods with a variety of designs and materials. 

However, most of the items that are sold here are for women. You can find a lot of stalls selling very cute pajamas for 10,000 KRW to 15,000 KRW a set. It's so cheap for something so cute! 

You can get items like jeans, jackets, and sweaters all at a very reasonable price as well. Many stores will also have the price written on the products so you do not have to worry about getting ripped off or worry about asking the price. Many stalls are open until 1:00 am so you can shop even late at night. 

Address: 서울 중구 장충단로 253 
253 Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:20 - 4:20 (Closed on Tuesdays) 

Good Morning City (굿모닝 시티)

Good Morning City Shopping Mall is located right next to Hello APM. This is more than a shopping mall, it also is home to a bowling alley, cinema, wedding call and a sauna! If you want to shop, you can do so on the first to the third floor. Although many shops have been closed due to COVID-19, there are still many shops that you can visit. 

On the 2nd floor, you can find shops that sell women's, mens, and children's sportswear. There are also many stalls that sell children's shoes and clothes here. 

You can also find many shops selling clothes for middle aged customers. The prices tend to vary based on the quality and style. Normally they start from 20,000 KRW and up! 

Address: 서울 중구 장충단로 247 
247, Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:30 - 1:00 (Closed on Tuesday) 

Belpost (벨포스트)

Belpost is also another famous wholesale center in Dongdaemun. The building consists of four floors and one basement floor. We recommend Belpost because it is one of the few places that have a separate men's section located on the 3rd floor. 

The clothes here are for all sorts of different ages and styles. Many items such as sweaters and pants are sold starting from 10,000 KRW. However, you should always check for the material and quality of the clothing before purchasing. 

Each floor has a different opening hour so you should check before coming. 

Address: 서울 중구 마장로 19 
19, Majang-ro, Jung-gu, Seoul

Hours: 20:00 - 5:00 (Closed on Saturdays and Public Holidays) 

1st Floor Hours: Monday - Friday: 09:00 - 17:00, Saturday 09:00 - 16:00 

DDP Fashion Mall (DDP패션몰)

This is a clothing shopping mall that is located right next to DDP. DDP, otherwise known as Dongdaemun Design Plaza is a must-see attraction when in Seoul, so you can come to this mall after exploring DDP! This mall is home to many Korean domestic clothing and fashion brands that usually are of very good quality! 

DDP Fashion Mall consists of three floors and mostly sells women's clothing and accessories. The stores are all located within close proximity of each other and all of them sell clothes with very trendy designs. You can find a wide variety of clothing styles here from minimalist to cute, chic, and even vintage! 

Although it is a wholesale shopping mall, you can shop as if it is a retail shop! The prices here are a little bit more pricey than other wholesale malls though! 

Address: 서울 중구 마장로 22 
22, Majang-ro, Jung-gu, Seoul

Hours: 20:00 - 5:00 (Closed on Saturdays, Public Holidays)  

APM Place (에이피엠 플레이스)

Another shopping mall that opens at night in Dongdaemun is APM Place. This mall is open from evening to the next morning so if you want to literally shop all through the night, you can! 

The space here is very clean and bright and the mall consists of eight floors! This mall only sells women's clothing. 

As soon as we walked in, we saw the shop owners were busy packing clothes and orders for customers. There are many different types of clothing options such as office wear, street wear, and sports wear. You surely will find something that you like when you come here! 

There are also many stores that offer special discounts and deals! Make sure to look into the sales and discounts being offered to save some money! 

Address: 서울 중구 을지로 276 
276, Eulji-ro, Jung-gu, Seoul

Hours: 20:00 - 5:00 (Closed Saturday, Open on Sundays from 19:00) 

Other Wholesale Centers in Dongdaemun

There are also many other markets and wholesale clothing centers in Dongdaemun, that are along the Cheonggycheon. These markets and wholesale centers are usually open from 20:00 to 5:00 the next day. 

The space here is usually small and cramped compared to the shopping centers that were listed above. The design is not that aesthetic, but the price of the items are very cheap! 

In addition, if you want to buy Korean socks, you should definitely pay a visit here. Korean socks are known for their high quality and if you get them here, you can get them at a very affordable price! We got 3 pairs of socks here for just 1,000 KRW! 

Dongdaemun Design Plaza 

A trip to Dongdaemun would not, and could not be complete without a visit to Dongdaemun Design Plaza! At DDP you can go watch exhibitions, fashion shows, conferences, and a wide variety of different events! 

DDP is divided into different areas that are acalled Allimteo, Beaumeteo, Sallimteo, DDP Design Museum, Design Market, Eoullim Plaza, and Dongdaemun History and Culture Park. The exterior of DDP attracts many people due to it's unique and aesthetic shape. There are also a few stores here that are perfect for shopping. 

ddp Design Store

Location: 1st floor of Sallimteo (살림터), DDP

Hours: 10:00 - 20:00 (Closed on the 3rd Monday of the month)

This is a general merchandise and display store in DDP. Here you can find a lot of Korean domestic brands with interesting products. The list of items here is very diverse, ranging from furniture to stationary to even clothing! 

When we visited, we fell in love with the cute crayon set. The colors are made into the shape of legos and fruit! These are around 18,000 KRW. You can find many products similar to these adorable crayons here! 

SMTOWN &STORE

Location: 1st floor of Sallimteo (살림터), DDP

Hours: 10:00 - 20:00 (Closed on the 3rd Monday of every month and Lunar New Year's Day)

If you are a fan of SM, you will love enjoy shopping here. This is the official place to sell SM idol goods. Inside there are many items that range from albums, photo cards, and phone cases. 

You can get NCT's Universe album for just 11,600 KRW each! 

KAKAO FRIENDS

Location: B2, in from of Eoullim Plaza (어울림광장), DDP 

Hours: 10:30 - 22:00 (Closed on the 3rd Monday of every month)

KAKAO FRIENDS is a must-visit for those that are coming to Korea. This chain of stores sells items of the KAKAO characters with a lot of cute products such as teddy bears, pens, and notebooks! 

These days baby Choonsik is very popular in Korea because of his cute appearance. Choonsik is a cat that the other Kakao character, Ryan raised. The stuffed animals of Choonsik can be bought for around 15,000 KRW. 

Address: 서울 중구 을지로7가143
143 Euljiro 7-ga, Jung-gu, Seoul 

The opening hours vary slightly by events. 

DDP Review 

Dongdaemun Markets 

Dongdaemun Market (동대문종합시장)

This market is a huge market located in the center of Dongdaemun. It is so big that it is easy to get lost and lose your way around! The market welcomes around 200,000 visitors per day! If you come here, you will be able to truly experience all the hustle and bustle of markets in Dongdaemun.

You can find fabric and garment accessories here. If New York has the Garment District, then Korea has Dongdaemun Market. There are many different types of fabrics here so if you are going to buy fabric to make your own clothes, we suggest coming here and checking out the fabric in Dongdaemun! 

There is also a wool area so you can buy wool for the winter seasons. 

Our favorite place in the market is the accessories section! If you want to make a keychain, hairpin, earring, ring, or bracelet, you can come here to get the items needed to do so! There is a large variety of options to choose from and everything is really cheap! 

Address: 서울 종로구 종로 266 
266, Jong-ro, Jongno-gu, Seoul

Hours: All of the following are closed on the second and fourth Sunday of the month. 

• Fabrics / Accessories: 8:00 - 18:00 (closed on Sundays)
• Accessories: 9:30 - 19:00 (closed on Sunday) 
• Home Furniture: 8:00 - 19:00 (Closed on Sundays, some shops open, please check before)
• Food Area: 
  • N-dong: Monday - Friday: 7:00 - 18:00; Saturday 7:00 - 17:00 (Closed on Sunday)
  • B-dong: 8:00 - 19:00, Closed on Sunday 

Dongdaemun Stationery and Toy Market (동대문 문구완구거리)

This market is the largest market selling stationery and toys in Korea. If you come here you will feel as though you are returning back to your childhood with all the toys displayed along the two sides of the road! The price here depends on the item! 

There are all sorts of toys available here ranging from puzzles to dolls! If you want to buy a child a gift, you can come here and pick out something they will love! There is also a large selection of stationery items here as well. 

This is an interesting area to visit when you are in the area! We suggest just walking around even if you do not want to buy toys as it is a fun experience. 

Address: 서울특별시 종로구 종로52길 36 
36, Jongro 52-gil, Jongno-gu, Seoul

Hours: 8:00 - 19:00 (N/A for Saturday and Sunday) 

Stationary Street Dongdaemun Review 

Cosmetic Shops 

Olive Young Dongdaemun Branch 

Due to COVID-19 pandemic, many cosmetic stores in Dongdaemun have shut down. You can still get cosmetics at the department stores like Hyundai Department Store or at Olive Young! 

In Dongdaemun there are two Olive Young brances. One is located in the DOOTA shopping mall and the other is near exit 14 of Dongdaemun History and Culture Park Station. 

At Olive Young you can get a variety of skincare and makeup products. If you are a K-Beauty enthusiast or a skincare junkie, this place will be your safe haven! 

You can also get lifestyle products and wellness products here! These days weight loss and debloat products are very popular in Korea and you can find many products for these causes at Olive Young as well. 

Address: 서울 중구 장충단로 251 
251, Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:00 - 23:00 

Tony Moly (토니모리 동대문점)

Tony Moly is located right on the main road of Dongdaemun and is very easy to spot. This is a very affordable skincare and makeup brand that is also loved and known for their affordable products. 

At this store, you can find many sale products or deals going on. Many items are buy one get one free and Tony Moly also give out lots of free samples with purchase! 

Skincare sets here are also always on sale, and you can find some discounted up to 50% off! You can get a full set of skincare products for only 39.900 KRW! 

Address: 서울 중구 장충단로 257 
257, Jangchungdan-ro, Jung-gu, Seoul

Hours: 10:00 - 22:00 

What are you looking forward shopping for? We hope that you enjoy your time shopping in Dongdaemun! If you have any questions please leave a comment below or send us an email at help@creatrip.com! You can also follow us on Instagram, TikTok, and Facebook to stay updated on all things Korea!