Hunting For Dubai Chewy Chocolate: A Traveler's Guide to Korea's Most Viral Dessert in Korea

A gooey pistachio-filled dessert has taken South Korea by storm—but you won't find it in Dubai. Known as 두쫀쿠 (du-jjon-ku), this viral sensation combines Middle Eastern flavors with Korean ingenuity, creating lines so long that fans camp outside bakeries before dawn. Understanding why millions of Koreans are chasing this chewy green treat reveals fascinating insights into Korea's unique food culture—and gives visitors a delicious reason to join the hunt.