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The $3 Living Rooms: Why Korea Runs on Cafes

Beyond the Bean: Decoding the Spatial Economics of Seoul’s Cafe Infrastructure

Haemin Yim
2 months ago
The $3 Living Rooms: Why Korea Runs on Cafes

I don’t tell my team, "I’m going to get coffee." I tell them, "I’m going to a cafe."

In English, it’s a subtle distinction. But in Seoul, these are two entirely different mental states. "I'm going to get coffee." (커피 마시러 간다) is a transaction for a beverage. "I'm going to a cafe" (카페에 간다) is a strategic move to secure a destination. It’s about leasing a workspace, a meeting room, or a sanctuary for the next few hours.