How to find Pop-ups in Seoul | Find pop-ups happening in July here!
Use this information to find the hottest pop-ups happening in Korea right now!
Pop-up stores are one of hottest activities to do in Korea! Many popular brands will open up a pop-up store with fun games, unique experiences, and lots of freebies.
Most pop-ups can be found in Seongsu, Hongdae, or The Hyundai Seoul, and last anywhere from a few days or even up to a few months. Here are some tips for discovering the latest and greatest pop-ups currently happening in Korea!
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Tip 1. Watch out for them on your FYP
Social media platforms like TikTok and Instagram are excellent resources for discovering the trendiest pop-up stores in Korea. People are quick to visit these spaces and share their experiences to boost engagement and attract followers.
However, it's important to note that content showing up on your TikTok 'For You Page' or Instagram 'Explore Page' may have been posted weeks earlier—often outlasting the short lifespan of these pop-up stores.
In Korea, pop-ups typically last for just a week or two, making real-time information crucial. This leads us to our next tip, where you can be informed before the pop-ups open.
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Tip 2. Follow social media accounts dedicated to pop-ups
On Instagram, there are specialized accounts dedicated to keeping the public in the loop about the latest pop-ups in Korea. However, most of these are primarily in Korean.
If you're not fluent, don't worry—you can use Instagram's built-in translation feature, found just below the caption and comments, to get the gist of the post.
While this won't help you read Korean text in the image carousels, it will give you a good starting point for figuring out where and when these pop-up events are happening.
*Some of the Instagram accounts we follow are @popupstorego and@popupmate.
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Tip 3. Follow your favorite brand's social media account
Brands will often tease and announce their upcoming pop-ups on their social media pages or homepage. If there is a specific brand you like, make sure to check out their social media channels incase they have a pop-up coming up!
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Additional Tips!
1) Check out @thehyundai_seoul's Instagram page. The hottest, trendiest pop-ups are held at The Hyundai Seoul, Seoul trendiest department store. They post about all the pop-ups currently happening on their page as well as information about them.
2) Stroll through Seongsu, one of Korea's trendiest neighborhoods, and you're bound to stumble upon at least three pop-ups! The area is always buzzing with excitement, and many of the most notable pop-up events choose Seongsu as their backdrop.
3) Get your personal color analyzed so you know what makeup colors suit you best! There is always a K-beauty brand pop-up store open in Seongsu and many of them offer makeup customization, free lip products, exclusive discounts, & more! If you know your personal color, it'll make your experience a lot easier and more satisfying!
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July Seoul Pop-Ups
BTS Jimin 'Smeraldo Garden' Popup
Duration: July 22nd, 2024 ~ July 28th, 2024
Hours: 10:00-17:00
Address: Gwangpyeongro34-gil 24, Gangnam-gu, Seoul
강남구 광평로34길 24, 식물관PH
Innisfree X MUSINSA Beauty (more info here)
Duration: July 15th, 2024 ~ July 31st, 2024
Hours: 11:00-22:00
Address: Musinsa Store Hongdae, Yanghwa-ro 164, Mapo-gu, Seoul
서울특별시 마포구 양화로 164, 무신사 스토어 홍대 1층
A'pieu X MUSINSA Beauty (more info here)
Duration: July 3rd, 2024 ~ July 16th, 2024
Hours: 12:00-20:00
Address: 1st floor, Yeonmujang-gil 81, Seongdong-gu, Seoul
서울특별시 성동구 연무장길 81, 1층
Despicable Me 4
Duration: July 17th, 2024 ~ August 3rd, 2024
Hours: 11:00-20:00 (Aug. 1~3: ~22:00)
Address: DDP, Euljiro 281, Jung-gu, Seoul
중구 을지로 281, DDP
Hello Kitty 50th Anniversary Pop-up Store & Exhibition
Duration: April 13th, 2024 ~ August 13th, 2024
Hours: Sun-Thu 10:00-20:00
Fri-Sat 10:00-21:00
Address: B2 DDP, 281 Euljiro, Jung-gu
중구 을지로 281 DDP B2
Admission Price: 20,000 KRW
Korea Travel Essentials
We hope that this blog was helpful in your quest to discover the hottest pop-ups! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!