Today, I'm going to tell you about the major locations of the flagship duty-free store brand in Korea, Shilla Duty Free, and a huge discount event it is hosting in collaboration with Creatrip, as well as how to get there.

Shilla Duty Free Discount Coupons
Why We Recommend It
You can get additional discounts at Shilla Duty Free by using a discount coupon provided by Shilla Duty Free in collaboration with Creatrip.
There are many famous Korean and foreign brands, so it's fun just to look around.
The discount benefits and customer service are both top-notch, so if you're in Korea, be sure to stop by and pick up some special items just for you.
Gold Plus Membership

Card exchange period: Until December 31, 2026
Valid until: 1 year after issuance
Place of use: Shilla Duty Free Seoul Store, Jeju Store, Incheon Airport T1/T2
Seoul Store Jeju Store Incheon Airport T1/T2 | Discount up to 15% |
※ Present your passport and this voucher to the gift dest at the Seoul/Jeju Stores or Incheon Airport T1/T2.
S.Rewards Point Benefits

Promotion Period (Coupon gifted until): Until December 31, 2026
Coupon Validity: Valid only on date of issuance
Place of use: Shilla Duty Free Seoul Store, Jeju Store
| S.Rewards Points | Use 5,000p when purchasing $30 or more | S.Rewards Points | Get Coupon Here |
※For details, check 'Precautions' HERE.
Discount Coupons
Promotion Period (Coupon gifted until): Until December 31, 2026
Place of use: Shilla Duty Free Seoul Store, Jeju Store / Shilla Duty Free Incheon Airport Terminal 1 & 2
| Place of use | Purchase amount | Discounted amount | Download coupon here |
| Seoul Store, Jeju Store | For purchases above 100 USD | 15,000 KRW immediate discount | Get the 15,000 KRW coupon |
| For purchases above 200 USD | 30,000 KRW immediate discount | Get the 30,000 KRW coupon | |
| For purchases above 300 USD | 45,000 KRW immediate discount | Get the 45,000 KRW coupon | |
| For purchases above 500 USD | 75,000 KRW immediate discount | Get the 75,000 KRW coupon | |
| Incheon Airport T1, T2 Location | For purchases above 50 USD | 5,000 KRW immediate discount | Get the 5,000 KRW coupon |
| For purchases above 100 USD | 10,000 KRW immediate discount | Get the 10,000 KRW coupon | |
| For purchases above 200 USD | 20,000 KRW immediate discount | Get the 20,000 KRW coupon | |
| For purchases above 300 USD | 30,000 KRW immediate discount | Get the 30,000 KRW coupon | |
| For purchases above 500 USD | 50,000 KRW immediate discount | Get the 50,000 KRW coupon | |
| For purchases above 1000 USD | 100,000 KRW immediate discount | Get the 100,000 KRW coupon | |
※For details, check 'Precautions' HERE.
Location Information
1. Shilla Duty Free Seoul Store (Floor Map)

Hours: Everyday 09:30 ~ 20:00
Address: 서울 중구 동호로 249
249 Dongho-ro, Jung-gu, Seoul
2. Shilla Duty Free Jeju Store (Floor Map)

Hours: Everyday 10:30 ~19:30
Address: 제주특별자치도 제주시 노연로 69
69 Noyeon-ro, Jeju-si, Jeju
3. Incheon Airport T1, T2 Store (Floor Map)

Hours: Everyday 06:50 ~ 21:30
Address: 인천 중구 공항로 272 인천국제공항 제1여객터미널 3F
3F, Terminal 1, Incheon Internation Airport, 272 Gonghang-ro, Jung-gu, Seoul
Hours: Everyday 06:50 ~ 21:30
Address: 인천 중구 공항로 272 인천국제공항 제2여객터미널
Terminal 2, Incheon Internation Airport, 272 Gonghang-ro, Jung-gu, Seoul
Preview
Creatrip and Shilla Duty Free have formed a partnership! All the coupons we introduced earlier are only available at Shilla Duty Free's Seoul and Jeju branches, as well as at Incheon Airport Terminal 1 and Terminal 2. Today, I visited Shilla Duty Free's Seoul branch. Let's find out how to get a membership card and how to use various coupons at the Seoul branch!

When you arrive at the duty-free store building, you will see the membership/gift desk center on the right-hand side. To join the membership and register for S.Rewards Points, you need to come here first.


As soon as you enter the entrance, you can see a kiosk. Get a ticket from the kiosk and wait for your turn.

There is a baggage storage on the left side of the kiosk. If your luggage is heavy, you can leave it in the storage and shop lightly.

While waiting in line, I recommend scanning the QR code and joining the membership first. Since it is a simple and fast process, the employees can quickly process your membership when your turn comes, making it more convenient for everyone.

When it's your turn, hand your passport, ticket, and S.Rewards Points coupon to the staff.

The membership card is linked to your passport number, so when you make a purchase later, you only need to show your passport. If you want a physical card as a souvenir, you can request one at the desk! Now that we're done at the desk, let's go into the duty-free store!



The first floor is the luxury brand section, where coupons and points cannot be used. In the center of the first floor, there is a floor guide map and a Shilla Duty Free information brochure. The brochure is available in English, Chinese, and Japanese.


The B1 floor has the most brands where you can use the coupons, including cosmetics and fashion apparel. Fashion and accessory brands are located in a circular shape on the outer side, while cosmetics brands are located in the center.


In addition, the Shilla Duty Free exclusive BTS store, "Space of BTS," proudly stands on this floor. It has numerous goods and charming displays that captivate the hearts of fans!

As you come to the center, you'll be drawn to the various cosmetics on display.

That's great to hear that you used your S.Rewards Points at 3CE! 3CE is especially popular for warm-toned cosmetics, and currently, girl group member Minnie is modeling for the brand.


That's great to hear! It seems like 3CE palettes are very popular among people with warm-toned skin this spring.


That's interesting, I didn't know that 3CE also sells perfumes! The combination of wood, nature, and waves in the scent of 003 sounds like a natural and refreshing scent. Now, let's try using your S.Rewards Points to make your purchase!

You show your passport to the staff. As mentioned earlier, your S.Rewards Points are linked to your membership account, so you only need to show your passport without a separate barcode. Since the 3CE products are not eligible for the discount coupons, you'll be using your S.Rewards Points only. Also, make sure to inform the staff that you would like to use your S.Rewards Points for the purchase.

It's essential to check if your points have been applied to the purchase after completing the payment process. The points are applied at a rate of 1 dollar per 1,000 points, and since you made a purchase of over 30 dollars, it applied 5 dollars worth of points. Now, let's go and try to apply the discount coupons and S.Rewards Points together!


Great, this time you're using 15,000 points for your purchase, so you made a purchase of over 100 dollars. Since you also want to apply the discount coupon, you give the staff the appropriate coupon barcode and your passport. Don't forget to inform the staff that you would like to use your points for the purchase!

That's great to hear! You were able to use the 30,000 won discount coupon and get a $23 discount, and it looks like you were also able to apply an additional $15 discount. It's always satisfying to see those savings add up!


Sure, the 2nd floor is where you can find international cosmetics brands. It's interesting to know that Shinsegae Department Store has a separate corner just for perfumes! Let's head to the perfume corner then.


That sounds lovely! It's always a great experience to find a scent that suits you perfectly. I'm sure the selection at the perfume corner in Shinsegae Duty-Free is top-notch. Did you find a scent that you liked?

When you go up half a floor, there is a cafe where you can rest, but the terrace side is under construction. I'm looking forward to a beautiful view after the construction is finished! That's all about how to join the membership and use coupons at Shilla Duty-Free Store.
How to Get There

Please take exit 5 at Dongdaemun History & Culture Park Station.
Great, once you come out, you should see the sign right away!

Please exit and follow the sign straight ahead.

Please cross the pedestrian crossing.

Once you cross the street, you will see another sign directing you to the right towards Shinsegae Duty Free Shop. Please follow the sign and turn right.

Please continue straight along the slope.

If you see Shilla Hotel on your right-hand side, then you're almost there!

Look to the left and you've arrived!
Shilla Duty Free Discount Coupons
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