In recent years, Seongsu has quickly become one of the trendiest neighborhoods in Seoul for food, cafés, and shopping. With so many new stores and pop ups opening all the time, it can be hard to decide where to start.
That is why we have put together this Seongsu Shopping Guide 2026 to help you find the best places to browse, discover local brands, and enjoy the area like a true insider. Be sure to save this blog for your next trip!
Places to check out near Seongsu
[스팟] ONYAD HAIR | Seongsu Branch 1
[스팟] SOONSIKI Hair | Seongsu Branch
[스팟] [Creatrip Only Grand Open Event] HOSU DOSAN Konkuk Seongsu Branch | K-Pop Hair & Makeup
Accessories (Bags, Hats, Wallets, etc.)
Stand Oil | 스탠드오일
- Hours: Every Day 11:00-20:00 (Currently closed until June 2nd for summer renewal)
- Address: 19 Yeonmujang 11-gil, Seongdong-gu, Seoul (서울 성동구 연무장11길 19)
If you're into chic, stylish bags, you have to check out Stand Oil! This shop can probably be considered the most popular place to shop in Seongsu at the moment. You can find the cutest handbags in a variety of colors and sizes, as well as other accessories like hats and wallets.
MARHEN.J | 마르헨제이
- Hours: Every Day 11:00-20:00
- Address: 4 Yeonmujang 5-gil, Seongdong-gu, Seoul (서울 성동구 연무장5길 4 1층~2층)
Marhen.J is quite a popular brand for handbags! All their products are vegan and made with sustainable materials! Many Korean celebrities and influencers have been seen carrying these handbags around as well. The brand is most well-known for the Rico bag, but there are many other designs that are widely popular as well. The store is quite big and has 2 stories, so you'll have plenty of bags to look at while you're there! They have everything from mini bags to large totes.
emis Seongsu Flagship Store | 이미스 성수 플래그십스토어
- Hours: Mon - Thu 12:00-19:30; Fri - Sun 12:00-20:00
- Address: 29-17 Yeonmujang-gil, Seongdong-gu, Seoul (서울 성동구 연무장길 29-17)
emis is a local Korean brand that has gained much popularity both inside and outside Korea. This is the newest flagship store location in Seongsu! emis is especially known for their caps, which are very simple and have the emis logo on the front. You can find them in almost every color!
Optic Life Seongsu | 옵팁라이프 성수점
- Hours: Every Day 10:00 ~ 19:30
- Address: 2 Floor, 15 Achasan-ro 7-gil, Seongdong-gu, Seoul (서울 성동구 아차산로7길 15 2F)
Optic Life in Seongsu offers stylish, affordable frames with free eye exams and same day prescription lenses, sometimes ready in just 15 minutes. If you want trendy glasses at a great price while shopping in Seongsu, this is a spot worth checking out.
While most glasses in Korea cost ₩100,000 to ₩150,000, this shop is known for lower prices, plus Creatrip members get an extra 30 percent off. That brings ₩100,000 glasses down to about ₩64,000 and ₩150,000 pairs to around ₩108,000, all ready within the day.
[스팟] [Creatrip Only] OPTIC LIFE Seongsu Branch | Free fitting, 30% off on lenses and frames
Matin Kim | 마뗑킴
- Hours: Every Day 11:30-20:00
- Address: 24-33 Achasan-ro 5-gil, Seongdong-gu, Seoul (서울 성동구 아차산로5길 24-33)
Matin Kim is a fashion brand that sells clothing, bags, hats, wallets, etc., and is sported by many celebrities and influencers. The brand is most well-known for its wallets and t-shirts. The products are a bit on the pricier side, but are of good quality and enjoyed by many on a global scale.
OSOI | 오소이
- Hours: Every Day 11:30-20:00
- Address: Seongsuil-ro 6-gil, Seongdong-gu, Seoul (서울 성동구 성수일로6길 7 1층)
If you're looking for the latest, trendy style of handbags, definitely check out OSOI! The store itself is really nice and there are a lot of cute bags to look at. The brand also sells clothing and outerwear such as leather jackets and coats. This is a brand that Korean celebrities have been seen wearing as well!
Fennec | 페넥
- Hours: Every Day 11:00-20:00
- Address: 8 Yeonmujang 3-gil, Seongdong-gu, Seoul (서울 성동구 연무장3길 8)
Many young adults in Korea use card cases, as it is more convenient when using public transportation. Fennec is a trendy Korean brand that is most known for its simple yet classy card cases! You can also find other accessories like bags and backpacks at this store!
Clothing & Shoes
Musinsa Standard | 무신사 스탠다드 성수
- Hours: Every Day 11:00-21:00
- Address: 1F-2F 83 Yeonmujang-gil, Seongdong-gu, Seoul (서울 성동구 연무장길 83 1F-2F)
Musinsa Standard is a Korean brand similar to UNIQLO. You can find lots of simple yet stylistic clothing along with basics, accessories, and even shoes! The branch in Seongsu is quite large and has two floors! We definitely recommend stopping by Musinsa Standard for some trendy Korean-style clothing! The prices are decent and the products are good quality.
Musinsa Store Seongsu Daelim Changgo | 무신사 스토어 성수 대림창고
- Hours: Every Day 11:00-22:00
- Address: 74 Seongsui-ro, Seongdong-gu, Seoul (서울 성동구 성수이로 74)
Musinsa Store, which is different from Musinsa Standard, is a clothing store that houses a variety of popular local brands. This particular location is connected to the popular cafe Daelim Changgo. The store itself is very nicely organized and has the latest Korean styles of clothing.
AderError Seongsu Space | 아더 성수 스페이스
- Hours: Every Day 11:00-21:00
- Address: 82 Seongsui-ro, Seongdong-gu, Seoul (서울 성동구 성수이로 82)
AderError is a Korean fashion brand that is known for its very artistic concepts and collaborations with other popular brands. It is also super hot on social media because the stores are set up like an exhibition and are really fun to see!
New Balance Seongsu Branch | 뉴발란스 직영성수점
- Hours: 11:00-20:00
- Address: 24 Yeonmujang-gil, Seongdong-gu, Seoul (서울 성동구 연무장길 24)
New Balance has become very popular in Korea in recent years, and a new store has opened up in Seongsu! You can find all kinds of the latest releases from New Balance here, from clothing to shoes, so be sure to check it out if you're looking for some new sportswear!
K-Beauty (Skincare, Makeup, Fragrances)
OLIVE YOUNG N SEONGSU (올리브영N 성수)
- Hours: Every Day 10:00-22:00
- Address: 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (서울 성동구 연무장7길 13)
It would not be an exaggeration to call the five story, 1,400 pyeong OLIVE YOUNG N Seongsu a “K Beauty department store.” Beyond the well known makeup and skincare products, the space also features a café and various experience zones. The building next door frequently hosts pop up events as well.
TIRTIR Flagship Store Seongsu <Shade Valley> | 티르티르 플래그쉽 스토어 쉐이드밸리
- Hours: Every Day10:30–20:30
- Address: 7 Yeonmujang 5-gil, Seongdong-gu, Seoul, South Korea (서울 성동구 연무장5길 7 1층, 지하1층)
If you thought makeup shopping was just about swatching shades and heading to the checkout, think again. TIRTIR has a flagship store, Shade Valley, in Seongsu! From finding your perfect foundation match at the Shade Finder zone to creating your own viral blush keyring, this isn’t just a store, it’s a playground. Plus, with interactive experiences like lip scrub DIYs and AR shade tests, and gifts just for showing up or posting online, you’re getting way more than just products. Located right next to Dior and Tamburins Seongsu, this one’s hard to miss!
Do you want to get a real Korean makeup transformation? Check out this spot we recommend:
[스팟] PROJECT HIN | Seongsu Hair & Makeup
fwee AGIT SEONGSU | 퓌 아지트 성수
- Hours: Every Day 11:00-21:00
- Address: 10 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul (서울 성동구 성수이로7가길 10)
If you're a K-beauty fan, you've definitely heard of fwee! It's the the hottest brand these days and has gained even more attention after re-branding. The shop, called fwee AGIT SEONGSU, opened up in Seongsu in February of 2024 and went viral on social media platforms due to the Lip & Cheek Blurry Pudding Pot product, which is popular globally! It's a must-visit spot for K-beauty lovers!
Dasique Seongsu Flagship Store | 데이지크 성수 플래그십스토어
- Store Hours: Every Day 11:00-21:00
- Cafe Hours: Every Day 11:00-20:00; Last Order 19:00
- Address: 6 Yeonmujang 5-gil, Seongdong-gu, Seoul (서울 성동구 연무장5길 6)
Dasique is a very popular K-beauty brand that is especially well-known for their eyeshadow palettes and lip tints. If you like Dasique products, you have to visit the flagship store in Seongsu! There's even a cafe on the second floor, where you can enjoy the prettiest desserts and drinks with a view of the famous Dior Cafe across the street.
Tamburins Seongsu Flagship Store | 탬버린즈 성수 플래그십스토어
- Hours: Every Day 11:00-21:00
- Address: 8 Yeonmujang 5-gil, Seongdong-gu, Seoul (서울 성동구 연무장5길 8)
Tamburins is a fragrance brand that is very popular globally! It is made from the same creators as Gentle Monster, and sells a variety of perfumes, hand creams, soaps, etc. The flagship store in Seongsu is a hot spot and just from the exterior, you can see it's very unique! The brand model is BLACKPINK Jennie, so you can see beautiful photos of her at the store! The popularity of the brand has grown a lot thanks to her! The interior itself is almost like an exhibition! Even if you don't buy anything here, just looking through the store itself is a fun experience.
Torriden Connect Seongsu | 토리든 커넥트 성수
- Hours: Every Day 11:00-20:00
- Address: 17 Seongsuiro 7ga-gil, Seongdong-gu, Seoul (서울 성동구 성수이로7가길 17)
Another popular K-beauty brand is Torriden, which is a brand that focuses on skincare. You can find all of their products at this store, which has 4 floors! Some of their most popular products include the Dive In Serum, Dive In Soothing Cream, and the new modeling masks. Sometimes they have special promotions, so you can get freebies at the store!
If Korean skincare is on your radar, consider upgrading your routine with a clinic treatment in Seongsu:
[스팟] Serene Skin Clinic
Amore Seongsu | 아모레 성수
- Hours: Tue - Sun 10:30-20:30 (Closed Mondays)
- Address: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul (서울 성동구 아차산로11길 7)
If you like K-beauty brands like Innisfree, HERA, Mamonde, AESTURA, and more, you need to stop by Amore Seongsu! It's located on the quieter side of Seongsu, and has a huge collection of all the K-beauty brands under Amore. You can find skincare and makeup from these brands and even test them out! They even have free makeup classes and a custom foundation and lip tint service, which you can book here. You can also get free samples by checking in on the Amore Pacific app, and get special freebies with certain purchases. It's a fun place to check out even if you don't end up buying anything!
WHIPPED House Seongsu | 휩드 하우스 성수
- Hours: Every Day 11:00-20:00
- Address: 16 Seongsui-ro 20-gil, Seongdong-gu, Seoul (서울 성동구 성수이로20길 16)
If you're looking for vegan skincare, check out this brand called WHIPPED! This is their showroom located in Seongsu. The store itself is really cute and has all their famous products, such as the vegan pack cleanser, displayed and available to test out. There's also a DIY class you can sign up for ahead of time to make your very own custom vegan cleanser! The class is available in English and has a cute baking concept. It's a really fun and unique experience you can have during your trip to Korea! You can book a class using the link below:
[스팟] ✨Creatrip Only✨ Make Your Own Skincare in Seongsu | WHIPPED HOUSE
[스팟] WHIPPED HOUSE Seongsu | Class & Modeling Experience
Miscellaneous
Seongsu Yeonbang | 성수연방
- Address: 서울특별시 성동구 성수동2가 성수이로14길 14
14 Seongsuiro 14-gil, Seongsu-dong 2-ga, Seongdong-gu, Seoul - Hours: Varies by store
Seongsu Yeonbang is another hot cultural space in Seongsu. This is a newly reborn space built by renovating an old chemical factory, and there are many unique shops, cafes, and restaurants. This is Thinggool Store (띵굴스토어) on the first floor. It's a lifestyle shop selling a variety of items from interior decor to cosmetics made with natural ingredients! You can also look around at many other interesting products and high-quality t-shirts and leather bags.
If you have any questions or concerns, Creatrip provides 24/7 real-time support in English, Chinese, and Japanese for international visitors completely free of charge. Reach us anytime on WhatsApp (+82 10-8818-2915) or LINE (@creatrip, @required). You can also follow us on Instagram, TikTok, Threads, and Youtube to stay updated on all things Korea!
Book all things trending in Korea on Creatrip! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Threads, and Youtube to stay updated on all things Korea!
